Most small businesses don't need to pay $20 to $300 per month for Mailchimp or Brevo to send a few hundred emails. Whether you're announcing a product launch, running a seasonal promo, or just keeping customers in the loop, Gmail can handle it — and Free Sending Email makes it batch-friendly.
If your customer list is under a few thousand and you send fewer than five campaigns per month, Gmail (or Workspace) is sufficient. You skip the monthly subscription, the contact-count pricing tiers, and the unsubscribe-management overhead of a full ESP.
Once you need automated transactional emails, drip sequences, list segmentation, branded templates, or volume above ~900/day, a real ESP becomes worth it. Until then, you're paying for features you won't use.
Bouncing emails hurt your Gmail sender reputation. Periodically remove addresses that bounce, and let recipients reply "unsubscribe" — then manually drop them from your CSV. It takes more effort than Mailchimp's click-to-unsubscribe, but the cost savings make it worth it for low-volume senders.
Same use case, no monthly fee. Here's what small business typically pay for:
Same tool, different problem.
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No account needed. Just your Gmail and your message.
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